«Make the world sound better!» is the motto of the International Sound Award 2017. The Audio Branding Academy annually awards and promotes innovative sound ideas and intends to draw attention to the effective application of sound.
IAD team member Daniel Hug is a jury member of the ISA 2017. He is responsible for all sound related aspects in IAD with the emphasis on Sound Design, Auditory Display and Sonic Interaction. Listen to his recent podcast where he talks about the sound of everyday life products and the relevance of sound thinking.