Dozent: Karmen Franinovic
Website: http://blogs.iad.zhdk.ch/ucd/
Your design will deeply affect your user experience. In order to learn about the potential of your product to affect your user’s behavior, you need to understand the existing situation and find methods to test how this existing situation would change if your product would be introduced. In this course, we will learn to discover insights into user’s behavior in a creative and designerly way.
Understanding the user does not mean becoming a sociologist or an ethnographer, but developing empathy and understanding of what you as a designer can do for a specific situation, person, activity or context. The goal of this workshop is to help you:
- narrow down your MA research question by face-to-face engagement with your users
- study existing behaviors and define how your design solution should affect them
- specify design methods and future steps needed to answer your MA research questions
- make your research a creative and fun process both for yourself and your users
We will follow two steps in this phase of your MA research
1. Observation: process of observing and collecting data about an activity in a location and people performing it
Methods: direct and participatory observation, video ethnography, interviews, questionnaires, photography, cultural probes etc.
2. Analysis: organisation of collected data and presentation of findings
Methods: task analysis, use of the space analysis, transcription and analysis of the interviews, qualitative data analysis etc.
Karmen Franinovic
Karmen is an architect and designer working with critical and playful uses of technology in everyday life. She pursues research in fields of sonic interaction, responsive environments, basic design, enaction and ...
