The ongoing development of digital media and their proliferation in everyday life have resulted in a culture of constant change in business and society. One consequence for the financial industry is that fundamental values such as security, discretion and trust must be given greater attention in the design of technical systems. The extensive use of digital media is also changing customer needs and expectations concerning the transparency, availability and comprehensibility of the information provided.
The SDFB takes up these topics and develops innovative concepts and model solutions for communication, information and transaction services. As a result of its applied R&D activities, it is able to create customer-oriented media solutions that optimize the relationship between financial service providers and their customers.
Contact
Swiss Design Institute for Finance and Banking (SDFB)
Lukas Schwitter, sdfb General Manager
Rosengartenstrasse 1a, CH-8037 Zürich
Mobile: +41 78 604 74 52
E-Mail: lukas.schwitter@sdfb.ch
Lukas Schwitter
Lukas Schwitter ist IAD Absolvent erster Stunde und Geschäftsführer des Swiss Design Institute for Finance and Banking (SDFB).
Patrick A. Vuarnoz
Patrick A. Vuarnoz ist IAD Alumni (Diplom 2005) und heute Design Manager beim Swiss Design Institute for Finance and Banking SDFB
Didier Bertschinger
Didier Bertschinger ist Bachelor Absolvent und arbeitet als Wissenschaftlicher Mitarbeiter am IAD im Bereich Finance and Banking Experience (SDFB).
Gerhard Buurman
Prof. Dr. Gerhard M. Buurman ist Leiter der Institut für Designforschung. Er ist Mitbegründer und Vorstandpräsident des Swiss Design Institute for Finance and Banking (SDFB) sowie Partner der Agentur ...
RISK
F&E Project
Kundenberatungsgespräch-Softwareanwendung entwickelt vom Swiss Design Institutes for Finance and Banking (SDFB) und der Firma Behavioural Finance Solutions GmbH (BhFS), einem Spin-Off des Swiss Banking Institute der Universität Zürich.
VirtualIPO
Diplom Project
Virtualipo ist eine akteursbezogene Analyse-Software zur Beobachtung der Entwicklung von Börsengängen am Finanzplatz Schweiz.
Active Identity
Master Project
Peter Gassner's MA thesis explores how technical and social solutions can be integrated to create trustable online identities.
