Das BA-Programm vermittelt theoretische, aesthetische und technologische Aspekte in der Entwicklung innovativer Produkte und Systeme wie soziale Plattformen, Gestural oder Wearable Interfaces sowie Web und mobile Applikationen.
-
akusTisch | Bachelor 2009 -
Retype | Bachelor 2008
Im ersten Studienjahr befassen sich die Studierenden mit den Designgrundlagen in den unterschiedlichen Themenbereichen. Diese beinhalten unter anderem Seminare in Grafik-, Produkt- und Sound Design. Das Theorieangebot vermittelt Methoden und Techniken des partizipativen Designs. Die Technologiekurse befassen sich mit allgemeinen Grundlagen der Soft- und Hardware Entwicklung.
Interaction Design-Absolventinnen und Absolventen entwickeln die kommunikativen und dialogischen Schnittstellen für den Benutzer (Human-Centered Design), d.h. sie entwickeln Konzepte und Lösungen für erlebnis- und benutzerorientierte digitale Systeme, Produkte und Services. Interaction DesignerInnen verfügen über die theoretischen und praktischen Fähigkeiten und Kenntnisse des Berufsbildes und arbeiten als Interaction-Designerin, Interface-Designer, Informationsarchitektin oder Projektleiter in Industrie, öffentlichem Dienst oder Forschung.
Programmleitung
MA Karmen Franinovic
Kontakt
Zürcher Hochschule der Künste
Departement Design
Vertiefung Interaction Design
Ausstellungsstrasse 60
Postfach
CH-8031 Zürich
Verena Romanens, Administrative Assistenz
Telefon: ++41 43 446 32 54
viad.info@zhdk.ch
Das BA-Studienprogramm strukturiert sich rund um die drei Bereiche Gestaltung, Theorie und Technologie:
- Im Entwurfsbereich werden Interaction Design Grundlagen für das Entwerfen mit unterschiedlichen Medien, Interaktionsästhetiken und das Verstehen von Menschen und ihren Erfahrungen vermittelt.
- Die theoretischen Kurse fokussieren auf das Verstehen vom Medienumgang im Alltag und dem sozialen Einfluss der Arbeit des Designers. Zusätzlich zur Vermittlung theoretischer Frameworks und Paradigmen, werden benutzerorientierte und partizipative Designmethoden gelehrt.
- Technologiekurse vermitteln Studierenden fundierte Programmierkenntnisse, Elektronikgrundlagen sowie Werkzeuge zur Vermittlung von Designideen mittels Video-Prototypen, 3D Modellen und Animationen.
Im zweiten und dritten Ausbildungsjahr wird dieses Grundlagenwissen weiter vertieft und innerhalb von Design Studio Projekten in einem mehrstufigen iterativen Designprozess aus Benutzer- und Kontextuntersuchungen, Designkonzeption, Prototyping und Evaluation zusammengeführt und in realen Industrieprojekten erprobt.
1. Semester: Basics
Design I: Basic of Graphic, Product and Sound Design
The explorations in two-dimensional space include the sign design and typography. Working with simple materials such as foam and paper, students learn to experiment with three-dimensional form. The design of temporal aspects is introduced in sound design course.
Technology I : Basics of Programming
Basics of programming are introduced in open-source Processing software. Creative exercises in 3d modeling software set up the basis for later courses in computer vision.
Theory I : Interactivity
This course introduces different approaches to interaction design, from traditional HCI prospective, to enthographically-inspired user-centered design, system thinking approach to societal issues and provocative strategies such as critical design.
2. Semester: User-Centered Design
Interaction Design Process and Video Prototyping
In this module students learn about ways of developing their projects based on methods and practices that are at the core of interaction design. Students learn how to observe and analyze existing behaviors, and how to ground their design idea in findings from contextual and user research. Video prototyping is introduced as a tool for representing interactive experiences.
Web User Interface
Students apply human-centered methods to screen-based interaction design. Design and technological basics of web interface elements are learned by developing prototypes using HMTL, CSS, and Javascript.
Theory II : User-Centered Methods
This course is focused on analysis of situated and user-centered methods such as bodystorming, context inquiry, video scenarios, participatory design etc.
3. Semester: Aesthetics
Design Studio I : Graphical User Interface
Interactive Visualization course explores the graphical and animated response to mouse or multitouch interaction. During this course, students acquire knowledge of ActionScript.
Design Studio II: Tangible User Interface
This studio introduces sound, light, vibration and movement as interactive mediums through a number of aesthetic experiments. Students acquire new knowledge in electronics and physical computing which is the center of third semester's technology program.
Theory III : Embodied Interaction
Sonic and tangible interaction paradigms are discussed and projects analyzed in this seminar.
4. Semester: Spaces and Services
Design Studio III : Computer Vision and Gestural Interaction
In this course, students develop projects that engage social interaction within public locations. Basics of computer vision processing using simple cameras as sensing devices that track movement and environmental changes are taught.
Design Studio IV : Service Design
In Service Design studio students are deal with the complexities of developing a multifaceted project in which interfaces, screens, and objects are connected through a service such as car sharing or social networking
Theory IV : Interactive Public Spaces
This seminar explores issues related to public space such as habitual behaviors, privacy, ownership, surveillance etc.
5. Semester: Mobility
Design Studio V : Mobile Screens
This course is focused on creation of graphical user interfaces for smart phones. Applications are developed with Apple SDK.
Design Studio VI : Embodied Interaction
In Embodied Interaction students develop wearable devices that provide feedback through sound, light, vibration and movement. Projects include location-based services, context-aware interfaces and urban gaming. Linux based platforms, wireless and GPS protocols are used.
Theory V : Society and Media
Society and Media seminar provides students with system thinking approach in order to analyze and map societal issues.
1. Semester: Basics
Design I: Basic of Graphic, Product and Sound Design
The explorations in two-dimensional space include the sign design and typography. Working with simple materials such as foam and paper, students learn to experiment with three-dimensional form. The design of temporal aspects is introduced in sound design course.
Technology I : Basics of Programming
Basics of programming are introduced in open-source Processing software. Creative exercises in 3d modeling software set up the basis for later courses in computer vision.
Theory I : Interactivity
This course introduces different approaches to interaction design, from traditional HCI prospective, to enthographically-inspired user-centered design, system thinking approach to societal issues and provocative strategies such as critical design.
2. Semester: User-Centered Design
Interaction Design Process and Video Prototyping
In this module students learn about ways of developing their projects based on methods and practices that are at the core of interaction design. Students learn how to observe and analyze existing behaviors, and how to ground their design idea in findings from contextual and user research. Video prototyping is introduced as a tool for representing interactive experiences.
Web User Interface
Students apply human-centered methods to screen-based interaction design. Design and technological basics of web interface elements are learned by developing prototypes using HMTL, CSS, and Javascript.
Theory II : User-Centered Methods
This course is focused on analysis of situated and user-centered methods such as bodystorming, context inquiry, video scenarios, participatory design etc.
3. Semester: Aesthetics
Design Studio I : Graphical User Interface
Interactive Visualization course explores the graphical and animated response to mouse or multitouch interaction. During this course, students acquire knowledge of ActionScript.
Design Studio II: Tangible User Interface
This studio introduces sound, light, vibration and movement as interactive mediums through a number of aesthetic experiments. Students acquire new knowledge in electronics and physical computing which is the center of third semester's technology program.
Theory III : Embodied Interaction
Sonic and tangible interaction paradigms are discussed and projects analyzed in this seminar.
4. Semester: Spaces and Services
Design Studio III : Computer Vision and Gestural Interaction
In this course, students develop projects that engage social interaction within public locations. Basics of computer vision processing using simple cameras as sensing devices that track movement and environmental changes are taught.
Design Studio IV : Service Design
In Service Design studio students are deal with the complexities of developing a multifaceted project in which interfaces, screens, and objects are connected through a service such as car sharing or social networking
Theory IV : Interactive Public Spaces
This seminar explores issues related to public space such as habitual behaviors, privacy, ownership, surveillance etc.
5. Semester: Mobility
Design Studio V : Mobile Screens
This course is focused on creation of graphical user interfaces for smart phones. Applications are developed with Apple SDK.
Design Studio VI : Embodied Interaction
In Embodied Interaction students develop wearable devices that provide feedback through sound, light, vibration and movement. Projects include location-based services, context-aware interfaces and urban gaming. Linux based platforms, wireless and GPS protocols are used.
Theory V : Society and Media
Society and Media seminar provides students with system thinking approach in order to analyze and map societal issues.
6. Semester: BA project
Design Studio VII
Theory VI: Applied Methods and Methodologies
-
akusTisch | Bachelor 2009
-
Retype | Bachelor 2008
Allgemeine Zulassungsbedingungen
Die Zulassung zum Studium ab Herbstsemester 2012 erfolgt über ein gemeinsames Aufnahmeverfahren für alle Studienvertiefungen des Departements Design. Voraussetzung für den Eintritt ist die Erfüllung der allgemeinen Zulassungsvoraussetzungen, die Qualität der Dossiers und die Bewertung eines persönlichen Gesprächs mit den BewerberInnen der engeren Wahl.
Inhaltliche Fragen zum Bachelor-Programm richten Sie bitte an:
Karmen Franinovic, Leiterin BA Programm
Telefon: ++41 43 446 32 61
E-Mail: karmen.franinovic@zhdk.ch
Für Formale Auskünfte wenden Sie sich bitte an die IAD Administration:
Verena Romanens, administrative Assistenz
Telefon: + 41 43 446 32 54
E-Mail:verena.romanens@zhdk.ch
Allgemeine Informationen zur Zulassung und Bewerbung im Bachelor of Arts in Design finden Sie unter: http://www.zhdk.ch/index.php?id=ba_design
Aufnahmeverfahren 2012
Das Anmeldeverahren für den Bachelor of Arts in Design wird vom Departement Design für alle Vertiefungsrichtungen gemeinsam durchgeführt. Wichtige Daten zum Aufnahmeverfahren 2012:
- Mo. 14.11.2011: Aufschalten Anmeldeformulare
- Do. 01.12.2011: Aufschalten Prüfungsdaten
- Di. 07.02.2012: Aufschalten Hausaufgabe
- Fr. 10.02.2012: Anmeldeschluss
- Di. 21.02.2012: Abgabe Portfolio/Hausaufgabe
- Mo. 12.03.2012: Zusage zur Aufnahmeprüfung
- Mitt. 28.03.2012: Aufnahmeprüfung im Vortragssaal
- Mi. 18.04.2012: Zusagen für Studium